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Vasion + PrinterLogic
Dynamic Email Designs
Crafted a comprehensive email design system in Figma, enabling diverse and engaging email sequences that elevate customer interaction.
Creative Marketing
Senior Graphic Designer
Challenge
Previously, the email designs lacked variety and flexibility, with only the headers being customizable, resulting in uniform and uninspiring emails. The need for a comprehensive design system was evident, as the current emails failed to effectively showcase the brand and drive engagement.
Results
By developing a complete design system in Figma and integrating HTML-coded templates in Marketo, the design team can now quickly create visually appealing and brand-centric email layouts. This transformation led to a significant increase in performance, with the 2023 Prospect to SQO rate of 3.13% soaring to 12.09% in 2024 using the new email templates.
Creative Marketing
Creative Marketing
Senior Graphic Designer
Senior Graphic Designer
Challenge
Previously, the email designs lacked variety and flexibility, with only the headers being customizable, resulting in uniform and uninspiring emails. The need for a comprehensive design system was evident, as the current emails failed to effectively showcase the brand and drive engagement.
Results
By developing a complete design system in Figma and integrating HTML-coded templates in Marketo, the design team can now quickly create visually appealing and brand-centric email layouts. This transformation led to a significant increase in performance, with the 2023 Prospect to SQO rate of 3.13% soaring to 12.09% in 2024 using the new email templates.
